Sales tips for the aspiring rock star!

Wednesday, February 4, 2009

Play #17 PS Free Ad Space!

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How cool would it be if we could keep our clients aware of all the great things we offer without becoming a walking infomercial?

Would it also make sense if you could do so in a way that you really didn’t even have to think about it?

Finally, why I am I asking you all these questions when by now you must be thinking “Come on, entertain us circus boy!”?

Here’s the dileo:

You have free space that you could be using if only you would embrace the power of . . .


This certainly isn’t a new concept and you might already be all over the PS, all about the PS a PS’ing mofo so to speak. The key is to have a well thought out campaign of kick ass PS’s (in other words, if you just have one, you suck!)

The best ones I’ve seen start with a:

Ask me about
Did you know

They end with mentioning how a product or service may help address a challenge, opportunity or hint at a desired result.


PS Ask me about how I can help you get better response rates on your next direct mail campaign.

PS Did you know Maryland Composition has the ability to translate into 100 languages and dialects?

You can also use the PS to promote a freebie, a seminar, a lunch and learn, webinar etc:

PS Ask me about our free white paper on the widget outlook for 2009
PS Did you register for our free “Emerge” workshop?

Here are a few tips to get you harnessing the incredible power of the PS:

*Pre Plan 6-12 of these so you can keep things fresh, exciting and train people to go to your PS over time.
*Set this up in your auto signature so you don’t even have to think about it.
*Consider making the font bold, a different color and 1-2 ponts larger.
*Change it up once a month. Don’t keep the same message there forever or it will lose its impact.

Disclaimer: This is completely worthless unless you choose to get off your glutes and try it!

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PS Please forward this blog to at least 3 friends today and encourage them to do the same!


  1. Good article, Paul! I added the following PS to my signature:
    P.S. Read what others are saying about me on LinkedIn:
    It's great to sell yourself, but even more credible when others do it for you!

    Jen Granger
    StorterChilds Printing

  2. Jen:

    I love it! What a great idea! Will be changing my PS ASAP thanks to you!


  3. PS This rocks Paul!

    David S from linked in group

  4. No, you rock David!

    Let see those rock horns. It's cool I won't tell your boss!



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Paul Castain is the Vice President of Sales Development for Consolidated Graphics (CGX) one of North America’s leading general commercial printing companies. Paul has over 25 years of sales and sales leadership experience. He has trained, mentored and coached over 3,000 sales and sales leadership professionals. An accomplished public speaker, Paul has delivered numerous key note addresses. He has authored numerous training manuals, articles, blog posts and is currently working on his first book for release in 2011. Feel free to email Paul This has been a paid announcement by the friends of Paul Castain!

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Paul Castain's Sales Play Book is blog dedicated to strengthening our sales game, supporting rock star development and developing jedi like skills. All that is required is a willingness to learn and a sick sense of humor!

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