Soundtrack For Success!

A long, long time ago, in a sales cubicle far, far away, Uncle Paul suited up with his sales team to liberate a chain of hotels from the evil empire (at least that's what we called our competitors; those bastards). As we drove through the streets of New Jersey we cranked Kid Rock's Bawitdaba and descended upon the hotel, locked, loaded and ready to kill! We signed the account and then drove 90 minutes to Atlantic City and partied like the rock stars we were!

Guess what happens to me every time I hear that song? Aside from wanting to go back to Atlantic City, it takes me back to a mental place where I feel unstoppable and victorious all over again!

A few years later I'm at this kick ass Tony Robbins seminar in NYC and he gets everyone up, high fiving each other, saying "YES" while Tina Turner's "Simply The Best" is cranked on like 11.
Ever since then, that song makes me feel like I could walk out into traffic and come out unscathed!

How about you? Have you ever driven along and a certain song comes on and changes your state?

Here's the deal. The music is what is known as an anchor in Neuro Linguistic Programming (NLP) terminology which means: Applying a gesture, touch, or sound just before a state peaks, either in oneself or someone else, so that the anchored state can be re-activated by reapplying that gesture, touch or sound.

By the way, this strategy has been used to influence you your whole life! Most of the time, you are quite unaware of it. It's used in commercials all the time. Do you go to professional sports games? What do they do before the game? They play music to get you in a great mood! How about concerts? Same deal. You see, they understand that music can trigger certain emotions in us that make us primed for an offering or an event!

Athletes use this! Actors and actresses use it this to get in their zone!

How about you?

Why not use this strategy intentionally to help you access your peak performance states?

This can be used in your car, on your flight (be careful not to have an Eddie Murphy "Roxanne" moment like Uncle Paul does . . . sorry Jetblue!)
How about in your office before game time?
Need to deal with an irritating relative? Sorry couldn't resist!

I want you to make a list of every song you can think of that makes you feel good, gets you pumped, primed and ready to kick ass! Ideally, you have an IPOD and can just create a play list but you can certainly burn a few CD's. I have over 300 songs on my "Pump Up Music" play list and always play them to help me access my peak performance states. Been doing this for the better part of a decade and highly recommend it!

I mean, how the hell can you not feel good listening to some really cool music prior to your own personal "Game Time"? When you feel good, you show up relaxed and confident, don't ya? Why leave that to your favorite radio station? What the hell do they know about you anyway? Take charge and create the soundtrack for your success!

I found that by doing this, not only did I feel better, my mood became contagious! My good friend Carmen Rodriguez used to always say "Attitudes are contagious. Is your's worth catching?" Ladies and gentlemen, we need to start spreading some better Chi out there because I'm no economist, but I think we've all played "The I feel like shit" card a tad too much lately!

Uncle Paul's Soundtrack Challenge: Create your own kick ass, pump up, rock the freakin house soundtrack and leverage this powerful strategy for the next 90 days. I'm confident it will help you get into your zone!

I Need Your Help:

So, Sales Playbook community, I need some help with something! I need you to share what songs get you ready to kick ass! Let's help each other create a list that will serve as the ultimate soundtrack for our success!

Warning: Absolutely no Wham or Rick Astley will be tolerated :)

By the way, we're having a pretty intense discussion on what songs should be included in our Linkedin Sales Playbook community. Why not join the fun! http://www.linkedin.com/groups?about=&gid=1832739&trk=anet_ug_grppro

Rock on!

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