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What do you think about when you are heading to work? Racing to your appointments? Going to that power lunch? Who knows? Who cares? I can tell you what most of us aren't thinking about . . . the money we pass on our way to chase money!
Kind of ironic when you think about it!
I have two easy techniques for you to consider:
1) The Drive By: For those of us up in NY that can take on a whole different meaning. For the purposes of our discussion, it simply involves buying a digital recorder and mentioning the names of the businesses you pass in your travels. Why not write it down? Because that would be retarded to drive and write, genius! Besides, I would bet you can't read your own handwriting when you jot shit down at 80 mph. Truth be told, I was in fact one of those assholes way back in a far away time called 1996. I am better now and the traffic court judge and I still keep in touch!
Drive by's also include the trucks you pass as well and . . .
Building Directories. This one we get to pretend we are James Bond and use our camera phone to snap a picture of the directory. Bonus points if you hum the James Bond theme while you do it. I did and the security guard looked at me like I was a dick! Screw Barney Fife if he can't take a joke!
Bustin A Cap Castain Style!2) The T Formation is really simple. Get to your next appointment 15-20 mins early. Stop by the building to the right, the left and across the street. Your goal is to simply get a contact and look around while you are there for clues. Feel free to hum James Bond theme again but silently. I'm so good at this that I actually arrive with my own theme music but for the rest of you . . . baby steps!
Once you get back to your computer, enter in all your new leads and Presto you are a lead generating Mother, um . . . mofo!
Today's Action:
Buy a digital recorder (cool for remembering all those other ideas to conquer the world)
Do some drive bys (legal ones)
Embrace the T Formation!
Who loves you guys more than Uncle Paul???
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Thanks Paul! Another great idea. I was just talking with one of our sales reps about taking a similar approach. Glad to know you recommend the same practice. :)
ReplyDeleteTerrific, Paul.
ReplyDeleteWhen I was but a sales pup, we used to call your T program "Block Busting." Contact all the houses across the street and both sides of any home to which we had delivered a new car. Just offer to take them for a ride. Lots of bidness out there in the ripple effect.
Hank