Sales tips for the aspiring rock star!

Monday, January 19, 2009

Play #11 What Are They Saying Behind Your Back?

Do you know?

What would you like it to be?
What do you want to be known for?
How do you deliver value?
What’s the (insert your name here) difference?
What do you hope they never say?

The answer to those questions (and many more by the way) are what comprises your personal brand.

Today’s Reflection: Answer those questions above. Get clear on who you want to be known as. What do you want to be known for?

What is the (insert your name) brand?

Check out this article from Fast Company magazine. It’s by Jedi Master Tom Peters and was way ahead of its time.

They say the average person spends more time planning their family vacation than their life. I would venture to say that the same is true for our personal brand.

Set aside some time this week, put pen to paper, fingers to keyboard and plan your incredible new brand for 2009!

Happy Branding!
Paul Castain
PS I'd like to thank my friends at for including Castain's Sales Playbook on their listing!

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Paul Castain is the Vice President of Sales Development for Consolidated Graphics (CGX) one of North America’s leading general commercial printing companies. Paul has over 25 years of sales and sales leadership experience. He has trained, mentored and coached over 3,000 sales and sales leadership professionals. An accomplished public speaker, Paul has delivered numerous key note addresses. He has authored numerous training manuals, articles, blog posts and is currently working on his first book for release in 2011. Feel free to email Paul This has been a paid announcement by the friends of Paul Castain!

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Paul Castain's Sales Play Book is blog dedicated to strengthening our sales game, supporting rock star development and developing jedi like skills. All that is required is a willingness to learn and a sick sense of humor!

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