Sales tips for the aspiring rock star!

Monday, November 24, 2008

Play #1 Differentiate Or Die!


According to fastcompany magazine the average consumer is exposed to over 3,000 ads per day, abcnews.com tells us that there are well over 170 billion (yes billion with a “b”) emails circulating worldwide each and every day! Add that to all the phone calls, voicemails and interruptions our average decision maker deals with daily and one can easily scratch their head in a “WTF” frenzy wondering how we could ever expect them to have us on the brain.

Play #1: Differentiate!


Rethink how you approach your prospects. Are you just “smiling and dialing” and “checking in” or do you have a compelling message? While we’re at it, I hope you aren’t just embracing a telemarketing strategy. Hopefully, you are calling, emailing, snail mailing, networking, doing creative stuff etc.

Today’s reflection: Is my message compelling and do I differentiate? What will I do to stand out in from all the things tugging at my prospect/client's attention?

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Paul Castain is the Vice President of Sales Development for Consolidated Graphics (CGX) one of North America’s leading general commercial printing companies. Paul has over 25 years of sales and sales leadership experience. He has trained, mentored and coached over 3,000 sales and sales leadership professionals. An accomplished public speaker, Paul has delivered numerous key note addresses. He has authored numerous training manuals, articles, blog posts and is currently working on his first book for release in 2011. Feel free to email Paul ctstrainer@yahoo.com. This has been a paid announcement by the friends of Paul Castain!

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Paul Castain's Sales Play Book is blog dedicated to strengthening our sales game, supporting rock star development and developing jedi like skills. All that is required is a willingness to learn and a sick sense of humor!

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